The coffee shop on the busiest street in town.
Rachel hired three different contractors for her kitchen renovation. A year later, she still talks about one of them - but not for the reason you'd think.
Lisa's website is beautiful. Professional photos, carefully chosen fonts, perfectly aligned elements. She spent three months and $5,000 getting it just right.
Tom sends a monthly newsletter to his 500 customers.
You post religiously.
Mike owns a landscaping company. He's great with plants, terrible with planning.
(And What They Do Care About)